Showing posts with label Moto Maker. Show all posts
Showing posts with label Moto Maker. Show all posts

How Moto X inspired these West Hollywood stylists>>MYBLOG


Spring is here and with the warm weather are endless ideas for cute looks. We’re a big believer in choosing your own style, which is why we give you the choice to customize your Moto X in a variety of different combinations, including genuine leather and wood backs. So we asked West Hollywood-based fashion experts at The Style List on Sunset Boulevard for their advice on creating a look that works.

What is Patina?>>MYBLOG


You might have heard the phrase in an art history class, read it in article, or even heard a friend use it describing her shoes: patina. It’s the term people use to describe what happens to an object over time. Patina has an especially beautiful effect on leather and wood—which means that your Moto X and Moto 360 become more beautiful over time.

Design Details: Getting to know Horween, the family leather makers for Moto 360 and Moto X>>MYBLOG

Authenticity of materials and quality craftsmanship are at the heart of every product we make. As designers we understand the importance of what we call “Materiality.” It is a critical component to engaging people’s senses in a visceral way: the look, feel, smell and sound of materials help elevate the quality of an object. Materials can add delight and surprise to a person’s experience and remind people of positive and emotional memories when they use our products.

GADGET IN>>Designing for Choice: The Making of the Wood-Back Moto X [VIDEO]>>MYBLOG


As a designer, there is this leap of faith that is hard to describe. You come up with a great idea. You know there is a need for it. And then it’s time to make it real, not only in the designing but in the engineering. The two have to come together.

When it came to designing the wood Moto X (what we now fondly know as the Natural Collection), we had to take that kind of leap. We looked to you, our consumers, for inspiration. We visited your homes and listened to your stories. You showed us what mattered to you and why.

We knew that allowing people to customize their phones with a variety of colors—bright, dark, shy, loud—their own accents, and a personalized message was an important step. But we wanted to create another choice that would make a really unique statement. Looking out into the market of black and white phones, we thought of designing something really different: a wood phone.



It was time for the leap. There were challenges to overcome to make our idea real. We had to:
  • Design for uniqueness. Synthetic materials, like plastics, are purposefully created identical, so that technology like the antenna work every time. The beauty of wood is that it is a natural material, so every piece is gorgeously different. This meant we had to design the shape of the wood backs—as well as the technology inside—to work the same every time, regardless of the wood’s variation.
  • Design to last. This organic material also needed to have the same durability that we create in synthetic materials. The shape and the design of both the wood backs and the casings became key to making the phone weather every day use—art as much as science.
  • Design for choice. Underpinning the ability to choose a wood, leather, or color back was Moto Maker. Moto Maker is what would allow customers to choose exactly what they wanted. Beneath the clean website design was more than just code. We had to develop new software, workflows, and creative teams so people could see their designs online before ordering. Offering a personalized message on the back of the phone made it possible to create a totally one-of-a-kind device, but it also required new, automated equipment that had never been used before.
We moved into a shared space, an epicenter where all the leads could work together for the next 10 months. We were moving so fast and so fluidly that we needed to be able to tap on each other's shoulders to ask the most random (but ultimately important!) questions. Moto Maker was weaving our teams and company together in a completely new way to address the unique challenges of enabling you to choose from literally thousands of combinations.

The result?

The ability for the first time to express your style by choosing from first real wood—and now leather—phone backs, among other colors and customization. The backs are designed to be unique, just like you. The feel of the wood isn't slick and artificial. It's smooth but natural, intended to feel amazing and wear beautifully over time. It’s authentic and crafted. It’s not meant to be your standard mobile device.

As the co-creators of this phone, we’ve spent a long time designing. Now it’s your turn to design the rest. Take a leap. What Moto X are you?

Posted by Katie Morgenroth, Lead Industrial Designer

GADGET IN>>Style Speaks: An Interior Designer on Why Black is the New Black>>MYBLOG


Welcome to the Style Speaks Series—a moment in which we talk with experts and thinkers about what style and color really mean and what it conveys in our lives. Color is integral to how we feel, how we choose to communicate, how we choose express ourselves—and even how we choose to customize our phones! This is what these people think about color. What about you? What do you choose?

When it comes to color, Sabreen Madden is obsessed. As an interior designer and teaching assistant at Harrington College of Design, color is integral to how she creates spaces. During her day-to-day she is always thinking about color theory, color relationships, and design elements. “Everywhere I go, everything I do, every package I look at—even a box of cookies—I’m thinking about the color and design,” she said.

Black is one of Sabreen’s favorite colors. She took us around the house in Chicago she beautifully designed and shared how she thinks about what black conveys.



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While she was decorating her home on Chicago’s North Side she took inspiration from raw, concrete, industrial modern spaces she saw during a trip to New York in 2009. “I realized it’s not scary. You can do one wall that’s black and pair it with white and really have an open and airy space that has these dark, dramatic moments,” she said. “I decided to just go for it.”

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Sabreen said that the color black is often associated with a “gothic” stigma, but that was not her intention when she chose the paint for her industrial modern loft on Chicago’s North Side. She used black to create depth in her home.

“In my space I’m using black for design purposes,” Madden said.

 


Sabreen Madden’s husband, Terrence, built the fireplace in their industrial modern loft on Chicago’s North Side. She said the black paint around it is used intentionally as camouflage, so when a fire is burning it’s “kind of it’s own element,” she said, adding that the black paint also camouflages the television. Their dog Winnie can often be found sleeping on the fireplace’s steel hearth.



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“I think black is a very sophisticated color or non-color,” Sabreen says. “I hope that when someone sees the black in my house they see it as an intentional element to enhance what’s within the space.”






Sabreen said color choice in a home is very subjective and contingent on what feeling the homeowner is attempting to convey. In her North Side home, where she used black and white as her base colors, Sabreen said she was attempting to be bold, dramatic and sophisticated, while also keeping her space personal.

“Usually when we go through the design process, we have a series of interview-type exercises to determine what a client wants in a space,” she said. “First and foremost, you want to have a functional space, and then you can talk about what kind of feeling you want. In that way, I try to get examples. If you want a light and airy feeling, what are some examples of a space that gave you a light and airy feeling? What about that space made you feel light and airy? Then we can build off of that.”


Sabreen said that if a client wanted to include black in their space, she would advise them to use it as an accent color to create some contrast. If too much black is used, she added, it can get too heavy, too dark, and can make a space look small.

“It would definitely show they are willing to take a risk,” Madden added. “Black isn’t something you see in residential design very often, but when you don’t hold back it can be very powerful and fun.”


“When you have all really light neutrals in a space, there’s nothing really to ground your eye, there’s no focus wall. Black is an absorption of all colors, so it’s not even really a color. In the bedroom I use it as a back wall to ground the bed. In another room I use it to frame the bookshelf, I also use it to emphasize the alcove.”

“You can get inspiration from anywhere, and that’s what I do now,” she says. ‘I even look at my dog, Winnie, and think about her color combinations compared to other dogs, I can’t help it.”

What colors speak to you? What do you choose? Tell us on Twitter by tagging #choosechoice. 

Posted by Noelle Chun, Blog Team

GADGET IN>>Mark Your Calendar! Pre-Order Begins Tuesday for New Motorola Products, Moto 360 Back on Sale>>MYBLOG


Choose to beat the crowd. Starting Tuesday, September 16, pre-orders will open for some of the new Motorola products we announced earlier this month, including Moto X for AT&T, Moto X - Pure Edition, Moto Hint and Motorola Turbo Charger. All four products will be available for pre-order on motorola.com starting at 11 a.m. CT.  Shipping dates vary by product and will be provided at checkout.

Moto X for AT&T - Order the AT&T version of the new Moto X starting on Tuesday.

Moto X - Pure Edition -  The off-contract Moto X is available SIM unlocked and with an unlockable bootloader for $499.99 USD.

Moto Hint - Our discreet wireless earbud gives you complete control of your phone and allows you to access everything you need by just using your voice. It will be available for $149.99 USD.

Motorola Turbo Charger - Our fastest charger ever takes just 15 minutes on the latest Moto phones to get up to 8 more hours of battery life. It will be available for $34.99 USD.* 

Plus, we have more great news... Moto 360 will be back in stock starting Tuesday in the U.S. on motorola.com. You’ll want to hurry as quantities will be limited.

And don’t forget about our Trade In program, making it easier than ever to purchase a customized Moto X using Moto Maker. Just send in your old device, and we'll mail you a Motorola Visa Prepaid Card worth up to $300 depending upon the phone you send in. Visit motorolatradein.com to learn more.

You’ll hear more from other U.S. carrier partners soon and from our partners around the globe regarding additional Motorola product availability. For those in France, Germany and the UK, take the new Moto Maker for a spin and design your own Moto X in advance of availability at your local motorola.com site.



Our newly enhanced Moto Maker site features:

  • More choice - new leather finishes, FSC-certified wood finishes and Moto X - Pure Edition
  • New rendering engine - get a better feel for what your customized phone will look like with our new new photo realistic rendering engine
  • New tools - now compare several designs side-by-side or start off with options curated by our designers

Choose choice and happy shopping!


*must be purchased separately due to longer pre-order time

GADGET IN>>Wear your pride on your sleeve, and your phone!>>MYBLOG


Moto Maker lets you express yourself and your style through your phone. Now, you can express your school spirit too! Just in time for the tournament, we’re introducing the College Collection, a range of college-inspired Moto X customization options that allow you to showcase your favorite school colors. We took a look at college colors across the board and added nine new back colors and three new accents to our Moto Maker palette so you can create the ultimate fan phone.


Starting today you can visit our College Collection design gallery and select from pre-configured school color combinations and clear cases1 with school logos and team names for up to 40 schools and counting. Don’t see your favorite team? Mix and match with the new color palette to create your perfect combination.

A custom Moto X from the College Collection is now available starting at the everyday price of $399 off-contract or $49 with a new two year contract. Currently in college? We’d like to sweeten the deal with a student discount2. Register at motorola.com/college with a valid .edu address and you can get an off-contract Moto X for the discounted price of $339.

The College Collection is just one of the many ways to get customization inspiration for your Moto X. Visit the new design gallery curated by our Moto Maker team and designers for more ideas and create yours today!


Posted by Ravi Thakkar, Group Product Manager


1 Officially Licensed College cases by Uncommon, cases available at an additional cost
2 Must have a valid .edu email address to receive discount